To honor YouTube’s 5th-year anniversary, I need to talk about a YouTube fashion phenomenon that’s becoming increasingly-popular among young style experts all over the web- Fashion Hauling. Briefly, a fashion haul is merely the activity of going shopping and returning home to show everyone your purchase by making a video on YouTube. Believe it or not, this is a genuine trend that essentially has been getting lots of buzz in the fashion industry and the media. I should admit, my initial reaction to this craze was not quite favorable; to me, it sounded like an excuse for a girl to earn bragging rights about her trip to the mall.
While most fashion hauls on YouTube are done as a past-time, some women have been quite successful. I am amazed to see that some of the fashion haul videos on YouTube have over six hundred thousand clicks, and these girls really have a huge following thru social media.
These YouTube fashion gurus have, in a way, become a fashion icon of their own ; they’re becoming trusted and influential fashion pros to ladies around the world. The way ahead for fashion hauling looks upbeat ; with the power of the Net, brands are now starting to snatch YouTube web sensations and real-life success stories to represent and advocate their products.
Also in fashion news, eBay just launched its spankin’-new fashion microsite, and is in the midst of working with some of the designers we like. eBay’s fashion microsite debuted its “Fashion Vault”, which features short term designer online sales with costs deeply discounted available totally to eBay members. I have got a feeling eBay is modeling their Fashion Vault based mostly on the success of lots of the familiar and big-time online sample sale sites such as Gilt, Rue La La, ideeli, and HauteLook.
An alternative way eBay is bringing us designer steals is thru the advent of an internet outlet mall that plans to enroll favored shops, included newly-added Aldo and Lord & Taylor. Outlets will use eBay’s online outlet mall as a way to sell excess products and offer thirty percent fifty percent savings.
Learn more about the YouTube Fashion Haul trend, and eBay’s Fashion Vault at FashionOnaDime.org.
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I think you will find the following of interest and useful for understanding aspects of online video:
Watching YouTube: Extraordinary Videos by Ordinary People (University of Toronto Press, 2010).
Table of Contents
Introduction
1. Home Movies in a Global Village
2. The Home and Family on YouTube
3. Video Diaries: The Real You in YouTube
4. Women of the ‘Tube
5. The YouTube Community
6. The YouTube Wars: Elections, Religion, and Armed Conflict
7. The Post-television Audience
Conclusion
Catalogue Copy
In Watching YouTube, Michael Strangelove provides a broad overview of the world of amateur online videos and the people who make them. Dr. Strangelove, the Governor General Literary Award-nominated author that Wired Magazine called a ‘guru of Internet advertising,’ describes how online digital video is both similar to and different from traditional home-movie-making and argues that we are moving into a post-television era characterized by mass participation.
Strangelove draws from television, film, cultural, and media studies to help define an entirely new field of research. Online practices of representation, confessional video diaries, and debates over elections, religion, and armed conflicts make up the bulk of this groundbreaking study, which is supplemented by an online blog at Strangelove.com/blog. An innovative and timely study, Watching YouTube raises questions about the future of cultural memory, identity, politics, warfare, and family life when everyday representational practices are altered by four billion cameras in the hands of ordinary people.
Michael Strangelove is an adjunct professor in the Department of Communication at the University of Ottawa.